About our brand 

 The Manaia      

When the CAB service was first established in New Zealand it was considered important to reflect New Zealand’s culture and people, including recognition of Māori as tangata whenua (the first people of New Zealand). 
 
The British CAB had adopted an owl as its symbol but because for some iwi the owl represents death, a new symbol was sought. It was decided that a manaia would be suitable – the mythical bird-man creature commonly incorporated into the lintels of wharenui (meeting houses on marae) as a symbol of protection.  Māori often place manaia on the lintel in wharenui to provide protection, warmth and caring for all who enter the building. This was considered a good analogy for the service offered by the CAB.

The idea for the Manaia was suggested in 1971 by Peter Harwood, a founding member of the CAB in New Zealand. Auckland artist Don Solomon designed the image and CAB volunteer Jack Edgely rendered it in rimu – the carving still hangs at the National Office today.

 Our Logo     

The combination of English text and the Manaia symbolizes the bi-cultural partnership between Māori and Tauiwi.  Brian Slade of Origin Design, with Don Solomon’s approval, simplified the manaia for ease of reproduction and created this logo. The two speech bubbles illustrate the importance of communication in our service.

Our Māori name - Ngā Pou Whakawhirinaki o Aotearoa

Our Māori name was identified for the CAB by Julian Wilcox, nephew of Peter Harwood.  Julian explains - “A Pou Whakawhirinaki is a person whom one can rely upon when seeking solace, strength, assistance and help. The whakataukī (proverb) says - Taku pou whakawhirinaki i ngā wā o te porotaitaka. My source of strength in moments of adversity”.

“Given the work that the Citizens Advice Bureau undertakes, the notion of people seeking assistance is carried with this name. It also denotes a sense of giving assistance without any pecuniary gain being sought in return.”

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